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  <url>
    <loc>https://www.pallavidatta.com/bowieinus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-27</lastmod>
    <image:image>
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      <image:title>Bowie In Us</image:title>
    </image:image>
    <image:image>
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      <image:title>Bowie In Us</image:title>
      <image:caption />
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      <image:title>Bowie In Us</image:title>
      <image:caption>Final spreads from the book, from the section ‘Speculative Narratives’, which were short write ups about David Bowie’s voice and role about issues and changes in society that his work and persona would have resisted, or given voice to. The titles of the pieces were his songs that resonated with the content.</image:caption>
    </image:image>
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      <image:title>Bowie In Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1523742809960-DMZVYOJN6YFRL4BM8E01/3.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption>The content of the book was generated on the model of co creation. We looked at using design tools and trend forecasting tools to come up with ideas for the content - in order to overcome the hurdle of the publication being a mere biography or collection of essays. We organized a workshop in the Victoria and Albert Museum in Kensington London, and invited designers, artists and curators to come and contribute their creative ideas in a participatory session.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bowie In Us</image:title>
      <image:caption>Collaterals for the event</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bowie In Us</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1523749388337-NYSMVNCCGW7HCHU31I93/Artboard+2.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption>We used different techniques and design methods in order to get the audience thinking. “Oblique Strategies'“ and “Back casting tool” were the main design and visual aids which were used for the workshop after an introductory session on David Bowie.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bowie In Us</image:title>
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    <image:image>
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      <image:title>Bowie In Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527240903604-N14UFNP4UU9CYING01LN/Artboard+12+copy.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527090598235-93BVK6Q8JH6F0JNDTDJ2/image-asset.jpeg</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527097243745-YU9THR6N3O4G9Q1F1QX8/Artboard+4.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption>From the beginning of the project we all agreed that we wanted our publication to be visually striking; primary colours, bold type and engaging imagery. As part of our desk research we sourced inspiration from independent zines known for their expressive visuals. For instance: Dirty Furniture, Disegno, and Dazed and Confused. We created a Pinterest board to ‘pin’ and archive editorial and visual inspiration that we could later incorporate into our publication’s design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527097237908-7Z67XY3JT8D3GI1KAH9I/Artboard+1.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527097237628-6ED0ZS7MCEY8ORDPCW81/Artboard+3.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption>The entire magazine was printed and put together in London College of Communication, in the Digital as well as Print studios. We used different methods of production like risograph printing and foiling along with digital printing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527097244663-3PTBQQZUK69GY4WK9ZBC/Artboard+5.jpg</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption>You can view the entire publication here. ‘The In Us Series’ takes our initial idea of forming speculative narratives beyond Bowie into working with other artists who have left behind a cultural and musical legacy such as Amy Winehouse and Prince. This website will move our project to the next phase of delivery and form the basis for new collaborative models of engagement, co-commissioning and co-creation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527109542814-PVFOA5B3YZYAIDDJL73A/website-gif.gif</image:loc>
      <image:title>Bowie In Us</image:title>
      <image:caption>You can view the website here. This project was done in collaboration with Leanne Manfredi, Aljoud M Hanno, Point Ravirujiphun, Emillie Hames and Ashlyn Chak.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-08-25</lastmod>
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      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/36-days-of-type</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-25</lastmod>
    <image:image>
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      <image:title>36 Days of Type</image:title>
    </image:image>
    <image:image>
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      <image:title>36 Days of Type</image:title>
    </image:image>
    <image:image>
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      <image:title>36 Days of Type</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527274802740-A40NNGQICOSXUAG6C03O/Artboard+6new.jpg</image:loc>
      <image:title>36 Days of Type</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527274798254-6BZ9MYJ1AQ1HNDUSHZ60/Artboard+6+copynew.jpg</image:loc>
      <image:title>36 Days of Type</image:title>
    </image:image>
    <image:image>
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      <image:title>36 Days of Type</image:title>
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    <image:image>
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      <image:title>36 Days of Type</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/the-first-hellos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1523753898718-1UNGPWYBD2AC6P7NVCYH/IMG_9662.JPG</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526005288889-PRX6H5MLCIYRVIKRTHL2/IMG_9637.JPG</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286977204-RWEG42GNAJSH7SXG7LH2/Artboard+2+copynew.jpg</image:loc>
      <image:title>The First Hellos</image:title>
      <image:caption>An initial workshop was done with the kids to understand how storytelling can help them interact with one another.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286970051-WBDYHBWFLY1K8RLQQ0KW/Artboard+1+copynew.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526013239694-SC7XVILXH7NF4UA5OCEU/Artboard+1no+1.jpg</image:loc>
      <image:title>The First Hellos</image:title>
      <image:caption>After having an inspiration board in place I experimented with a number of styles before settling on one particular illustration style and layout. You can view the entire process from conception to execution here.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526017377337-ZOTR7NE3D39N2NO7LPU5/Artboard+5.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526017487378-E31F799479CQPTTATW1Y/Artboard+6.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526017560427-AL6ZZBY9I7IM5BQQIG5F/Artboard+7.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526017644579-C33762KA4FQWH9ON766L/Artboard+8.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526017749447-JY93V5703YRWXWN5AJ0M/Artboard+9.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286968951-35MRFI0N941D7VDEWGZJ/Artboard+1new.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286977440-A7TLRISZRJ89ZO87NG31/Artboard+2new.jpg</image:loc>
      <image:title>The First Hellos</image:title>
      <image:caption>View the first book in the series here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286986068-42ZRSZWT28682Y72SJ3V/Artboard+3new.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286986237-WSG6RGKU9TI7TGT1T8VC/Artboard+4new.jpg</image:loc>
      <image:title>The First Hellos</image:title>
      <image:caption>View the second book in the series here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286995974-3HQPKSXJZGDJL03K90DQ/Artboard+5+copynew.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527286996368-ONZ9X1IG48C4CZIGTF9G/Artboard+5new.jpg</image:loc>
      <image:title>The First Hellos</image:title>
      <image:caption>View third book in the series here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/smartdesign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1525928216272-PL85MBCXXRJU49WYN2H2/cover.jpg</image:loc>
      <image:title>Smart Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1525925435523-ZV2G98ABXMLK9ZOVU14W/Artboard+1no+1.jpg</image:loc>
      <image:title>Smart Design Case Study</image:title>
      <image:caption>The project was intended to help us understand how design agencies have used design management effectively to meet the evolving needs of clients and the creative industry itself. I was able to get an interview with Director of Strategy, Nathaniel Giraitis in the London office. We spoke on a wide range of topics including the vision of Smart to research, (its importance) and also some of their clients ranging from the profit to the non profit sector.</image:caption>
    </image:image>
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      <image:title>Smart Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527115804117-XETJ8SEXPOK77MWYQXYZ/Artboard+3.jpg</image:loc>
      <image:title>Smart Design Case Study</image:title>
      <image:caption>Based on the interview and the content gathered from research I divided the book into sections that would help one gain a better understanding of the company’s value system, what they stand for, teams and management, process as well as how they have helped their clients innovate over the years.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Smart Design Case Study</image:title>
    </image:image>
    <image:image>
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      <image:title>Smart Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527238107592-KNCMD63ARXKM2XYBO06R/Artboard+6.jpg</image:loc>
      <image:title>Smart Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1523750045697-9CVO5GLFZPL19WAQ6QOZ/cover.jpg</image:loc>
      <image:title>Smart Design Case Study</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527238107506-1QPSDDMAHFJLR4DVV9MF/Artboard+5.jpg</image:loc>
      <image:title>Smart Design Case Study</image:title>
      <image:caption>Alvin Toffler has argued that as our economic system becomes knowledge based, so the generation of ideas becomes the lifeblood of business.” Smart design is an example of a creative company that has managed to link the different entities to emerge as a well oiled machine to deliver some of the finest products of our time, converging and diverging the disciplines and departments according to user and client requirements. You can view the entire publication here</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/illustration-for-media-publication</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526144166781-O8PVAHWW2FEL187PIRSJ/bookcovermockup.jpg</image:loc>
      <image:title>Illustration for Media/ Publication</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526148508862-J6B1IBPY7DNLY3T1ZXNW/Artboard+2illos.jpg</image:loc>
      <image:title>Illustration for Media/ Publication</image:title>
      <image:caption>An iteration for a book cover that I later re worked on as an illustration for my personal social media feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1526148346811-QKO602PP7WMYG3Q5XORS/Artboard+1illos.jpg</image:loc>
      <image:title>Illustration for Media/ Publication</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527274056230-2V2LBH07A6MMZ63XF1Z7/Artboard+13new.jpg</image:loc>
      <image:title>Illustration for Media/ Publication</image:title>
    </image:image>
    <image:image>
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      <image:title>Illustration for Media/ Publication</image:title>
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  </url>
  <url>
    <loc>https://www.pallavidatta.com/aging-wall</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-26</lastmod>
    <image:image>
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      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527085449921-FZGT5PTRZX80OPK4EI77/Artboard+1.jpg</image:loc>
      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527085522415-RXIK2AKUHCV10X29FNIZ/Artboard+4.jpg</image:loc>
      <image:title>Aging Wall</image:title>
      <image:caption>Our research began with identifying the stakeholders, defining our research objectives, then going on to forming ‘how might we’ questions to look at the problems we could be looking at solving.</image:caption>
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      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527277765108-K4BCYR5TRHDC2O2NOJY4/Artboard+5new.jpg</image:loc>
      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527277852778-IN5ST2FPXTCP7OUNWTYK/Artboard+6new.jpg</image:loc>
      <image:title>Aging Wall</image:title>
      <image:caption>We worked on a project canvas to predict future solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527277916303-LCJF79GNUNPUN6EBI3E7/Artboard+7new.jpg</image:loc>
      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527277922950-GFOOXINP62TOOQ1S4IJI/Artboard+9new.jpg</image:loc>
      <image:title>Aging Wall</image:title>
      <image:caption>Brainstorming ideas before putting them into clusters. The clusters were mapped on to the difficulty, impact matrix to see which solutions would have maximum impact and could be carried out ease and cost effectiveness in terms of execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527277921731-SO4WDK0B5J9HMUBL6OF8/Artboard+8new.jpg</image:loc>
      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527277915438-TP125XUHSIHX9PK0CWXA/Artboard+8+copynew.jpg</image:loc>
      <image:title>Aging Wall</image:title>
      <image:caption>Our solution was spreading awareness through everyday objects by tying up with companies on a B2B basis. (tea companies, pharmaceutical companies). We envisioned a map with all the possible services/companies/products we could extend this service to through a service blueprint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527085895790-TDHAUXAAKE66RBTEHW7L/Artboard+11+copy.jpg</image:loc>
      <image:title>Aging Wall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1527085483814-OFB3FCV2OFWSROQLYNRR/Artboard+2.jpg</image:loc>
      <image:title>Aging Wall</image:title>
      <image:caption>This project was done in collaboration with my team members, Pinar Apaydin, Rachel Miller, Amber Ruske and Xinyi Li.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/pallavidatta</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1678637217627-SQ14891IL52EXZSFOC2Y/About+me.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>About me</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1678637217627-SQ14891IL52EXZSFOC2Y/About+me.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>About me</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1771660431775-27C26U2IG63N9WPLBGIB/image-asset.webp</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>People Insight brand and web design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1678036601682-OMIEK1TFK9HZ1O8307OY/Artboard+44+copy+4white.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Motion graphic videos for social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1750422251626-I1V7Q641OLWS2M2Q1WKF/image-asset.png</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Ask me anything app for community way finding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1680958497234-GGCJHEXK3HD6JST6IHCX/image-asset.jpeg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Airbus Protect videos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1641687026035-HI9Z6CCE14DOSBVKEAEG/Artboard+44+copy+2.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Brand refresh for a tech marketing agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1579915729934-R0VBBKAL5XUAY6AWREKH/IMG-20181010-WA0011.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>About me</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1662290268411-KK3YISDJ5FTY6MD6B0XD/Artboard%2B44%2Bcopy%2B3.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Light, camera, action - DMS culture book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1588864657870-BV0LMNDAGU8WUVWJAFBM/Artboard+44+copy%403x-100.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Fintech marketing design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1580654232042-B5UZICZW4E1XGDJQUI94/image-asset.jpeg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Demo video for Fitboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1580655616235-3ETW3MLP9OXKULWBHSNW/Artboard%2B1%2Bcopy%25403x-100.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Collateral and information design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1580656004394-87YVEF91N3TA8IURYHJX/Artboard+1+copy+3%403x-100.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Infographics for Noble Socials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546088982600-EUOSLISFPGO28778L7EP/mockup.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Aditya Birla Group Rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1580654438926-W6I7B92BDZYZZ7ZBWGQ0/Artboard+1%403x-100.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Noble website art direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547749154925-E6TX1QHPUMRRJRSFMXOF/Realistic+Business+Cards+MockUp+4.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Dholera Smart City Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546471579472-XE59QGFT8LTD7CLMAXRF/mockup+bookcover.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>Love in the time of Swipe Right</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546027371435-PYZXLICVWPWF822HW2TM/IMG_9637.JPG</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption>The First Hellos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1545610955872-X47AV5NB9LW6O7K1XYQ9/Pallavi_outcome.jpg</image:loc>
      <image:title>pallavidatta</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1534103066118-PFME1TMBVTH9G8P24YBP/Screen+Shot+2018-08-12+at+8.43.53+PM.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-24</lastmod>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/2705b400-0038-42dc-8572-2992748b540f/About+me.jpg</image:loc>
      <image:title>About/Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/aditya-birla-group-rebranding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546017338151-HX8JABGGQ3P0U75H09IL/mockup.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546090911556-1FCUELHD41CPY5RU4D7V/Artboard+1.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547220016951-2PTU04FSITLT19VTWDOL/Screen+Shot+2019-01-11+at+3.19.51+PM.png</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547220067037-0V0S0PFIW39WOVW8XF5K/Artboard+3.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547220109939-HI2YE1AQOY5Q97AUILF8/Artboard+2.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547220678691-59IVQN9YCMP91LW8U6KS/Artboard+5.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547222001016-V4SC2BB2YMGIVP106TXP/Artboard+11new.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547222039525-X95PEY4EMCCZKCXPX9GW/Artboard+8.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547222453816-CVNHPC27WOMGJ7PI093I/emailer.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547223376800-ISHCSCYNS9N70NFB46YK/armani-hotel-dubai-entrance.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547223626668-5GN3ROGRVEGF7DBS3CKE/Artboard+5+copy+2new.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547223673168-JT9Z044PL585FBE7IGSR/Artboard+12new.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547223809910-JPR4563XVI64Y3J8B1GQ/Artboard+13+copy+2new.jpg</image:loc>
      <image:title>Aditya Birla Group Rebranding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pallavidatta.com/dholera-smart-city</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546019047316-Z0WXUDB9W6IRQXP3S7QP/Artboard+3.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546022610214-2K88U13NSPMHRUGGQ95P/Artboard+6.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547225315539-YR3L2UOR8ORRD664Z1VR/Artboard+1.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547225396606-MFB2TNBJF7Q2FPHA5PBC/Artboard+2.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
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      <image:title>The First Hellos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547299824418-1D021CNNV2K1HQHU4FP7/PRESSKIT2.jpg</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547300628050-BINKM7TN3P3TIQB2AZY2/Screen+Shot+2019-01-12+at+1.41.10+PM.png</image:loc>
      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547302101136-PG5H2SYQP8DEF53CIETZ/t+shirts.jpg</image:loc>
      <image:title>The First Hellos</image:title>
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    <image:image>
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      <image:title>The First Hellos</image:title>
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    <image:image>
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      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
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      <image:title>The First Hellos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547305443528-VXL7AUTUX5TT16RKZ1NZ/Signage_16+jan_2.jpg</image:loc>
      <image:title>The First Hellos</image:title>
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    <image:image>
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      <image:title>The First Hellos</image:title>
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    <image:image>
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      <image:title>The First Hellos</image:title>
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      <image:title>The First Hellos</image:title>
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    <image:image>
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      <image:title>The First Hellos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547306175856-YUJWRMTS67WPT1G6ETJH/Artboard+10.jpg</image:loc>
      <image:title>The First Hellos</image:title>
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  </url>
  <url>
    <loc>https://www.pallavidatta.com/the-first-hellos-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1546026240588-HJ2S3EJGD5PES67G4JQ3/IMG_9637.JPG</image:loc>
      <image:title>Dholera Interim Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547314221465-GBMG9EILR2J0SJXFJRJH/IMG_9101.JPG</image:loc>
      <image:title>Dholera Interim Project</image:title>
      <image:caption>With the monks in Sera Jey monastery in Bylakuppe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547312625012-WPF348M0XAOKK98M4UCZ/2.JPG</image:loc>
      <image:title>Dholera Interim Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547312822969-1JZ9SMXGN1A4TS9MEKSV/5.JPG</image:loc>
      <image:title>Dholera Interim Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599c399ed55b4135ade7f2df/1547312844791-6I812L22UNYA90YGHOCX/8.JPG</image:loc>
      <image:title>Dholera Interim Project</image:title>
    </image:image>
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