How can you elevate a tech brand’s value on social media as a human centric brand?
Client: Airbus Protect
Project management and script: Kasia Gill
Art direction and motion design: Pallavi Datta
As part of Airbus Protect’s HR campaign, the team at Red Lorry Yellow Lorry came up with the idea to highlight the career trajectories of different women working at Airbus protect as cybersecurity analysts and consultants i.e. Women in STEM. We used excerpts from interviews with each of them to create short 80-90 second videos summing up their individual experiences of working and growing with Airbus Protect.
We worked with the marketing team at Airbus Protect to create short motion graphic videos for the holidays that they could share on the Airbus Protect LinkedIn channel.