How can the tone of voice be incorporated into motion graphics and video for a brand’s social media?
Motion graphics is an imminent part of representing a brand on social media. Whether it’s product launches/funding announcements or employee videos mixed media videos can create more of an impact on social channels, and increase impressions and followers.
Clients: Red Lorry Yellow Lorry, Beamery, Blockchain Intelligence Group, RT Brick
Art direction and motion design/editing: Pallavi Datta
‘Choose your own path’ is an employee brand video that explores the different experiences of four ‘lorries’ aka people of Red Lorry Yellow Lorry at different stages of their career. The voiceovers were recorded for the different questions and used as the narrative for the video. They were supported by iconography and type visually to highlight their respective journeys.
Motion graphic video created for talent software Beamery to announce their series C funding. This was done to supplement the efforts of the in house design team that worked on the static assets like the web announcement landing page. Assets were created for their social media pages as well as the NASDAQ billboard.
A short video for social media on the basics of blockchain.
A gif created where crypto investigators would have to strike down the hacker based on the carnival game ‘Whack a mole”. The more hackers you strike, the more points you get! It was also adapted into a game for people to play online on the client’s social media to create a buzz before a tradeshow.
We made this video as an entry into the RtBrick Global Carrier Awards 2022, specifically the “Best Network Technology and Software Development” category. Having this asset helped us win the award in this category.
The awards in this category aimed to highlight the most significant deployments, innovations, projects, service improvements or initiatives in network technology – this can be network disaggregation, zero-touch provisioning, zero-trust security, SDN/NFV, or any other development ‘under the hood’. We came up with the concept of creating a yellow brick road road to highlight RT brick's developments and highlights over the years.