How can the mission of a HR tech platform be reflected in it’s brand and web design?
At People Insight, an AI-driven HR technology consultancy, I led a comprehensive brand refresh to reposition the company as a modern, technology-forward platform. The objective was to evolve the visual identity from a traditional consultancy aesthetic to one that reflected innovation, data intelligence, and product credibility. I developed a contemporary visual system incorporating gradients, modular connectors, and refined imagery to better resonate with enterprise and institutional audiences.
The refreshed brand was implemented consistently across all touchpoints - including the website, PowerPoint master decks, Word templates, whitepapers, and client presentations - establishing a scalable design framework that aligned marketing, product, and client communication.
Client: People Insight
Role: Lead designer
A human led brand with a powerful SaaS platform that uses data along with AI to create actionable insights
The gradient was used across the icon library, Linkedin banners, a special rainbow gradient was created for the AI feature ‘Prism’ used across different touch points highlighting the dynamism of the brand.
I also led the website refresh for the brand in 2024. Three months post-launch, the redesigned website showed measurable performance improvements: total visits increased by 63%, Google Search Console clicks more than doubled (+128%), and click-through rate improved from 0.9% to 1.6%. Bounce rate decreased from 69% to 64%, indicating stronger engagement and improved content alignment.
Beyond the visual identity and website redesign, the refreshed brand language was extended into a series of product and feature explanation videos, including Prism.
I also created various how-to videos for the help centre and content hub of the platform.